The team at Normande Genetics wishes you all the best for the Holidays and the New Year.
Looking back at the World Dairy Expo 2011
At the 2011 World Dairy Expo in Madison, Wisconsin, the third edition of the Grazing Pavilion enjoyed its greatest success ever. The pavilion had even more exhibitors this year, including such major league players as Organic Valley and Horizon. A few Normande cows were on display, and the booth saw its highest level of visitors. Thank you to cattle exhibitors Vosberg and Wogsland farms, as well as to everyone who stopped by. All of you helped make this event one of the breed's all-time best expos. A grazing conference took place on Friday, October 7, followed by a party at the pavilion, and these events were also very well attended. Our thanks to all participants and attendees: It was great to see you there! In light of these successes, it is all the more disappointing that – at least so far – the World Dairy Expo is planning to discontinue our pavilion, despite its indisputable growth. If you share our concern, please email us at jerome@normandegenetics.com and express your support.
This year again the quality grass and alfalfa hay and bedding used at Expo are being generously donated by Prairie Creek Seed, a distributor for Barenbrug. For more information, please click on the following links:
The Normande option for sustainability and added value

Normande Genetics was created in 1997 to bring the top dairy genetics of the Normande breed to the American grassland. Because the U.S. dairy industry had long since cut its grass roots in favor of intensive, high-energy, grain-based systems, we believed that genetics here were no longer well suited to grass-based operations. That insight has been confirmed consistently in interactions with American dairy farmers, whose herds are suffering loss of functionality in fertility and longevity, owing to over-selection for productivity, and secondarily, “dairyness.”
While the U.S. dairy sire selection process has changed its position on these issues, it will take time to see results in the field. In-breeding and a narrowing gene pool for most dairy breeds worldwide contribute to the problem, so there is no easy answer to the loss of functionality.
That’s why crossbreeding or switching to another breed, better suited to low input operations, makes sense. After all, when dairy farmers switch to grazing, they want low-cost operations and low input, which means profits and margins replace production as the main benchmarks of success. In turn, genetic traits that contribute to the bottom line become essential, while selecting for milk production becomes less important.
The Normande’s traits serve the objectives of grass-based operations in two ways: lowering costs as much as possible, while adding value whenever possible. Does this mean the Normande is perfect? No, and there are some other viable options for graziers, but the Normande has outstanding attributes as a purebred or in a cross-breeding program. The breed has shown successful examples with all U.S. dairy breeds and is often included in three-way crossbreeding programs. The University of Minnesota’s new experimental organic herd will include such a cross.
Whether crossbred or purebred, Normandes in America are descendants of a well-adapted breed, developed for centuries on the permanent pastures of Normandy and bred for high-quality dairy products to serve the demanding, food-savvy Parisian market. Therefore, when evaluating the breed’s genetic traits, the Normande excels in terms of both sustainability and added value criteria. And those are the two categories most relevant to grass-based dairies.
- Jerome Chateau, President, Normande Genetics

